To compete in the world of free

Both papers are free. Which one do you choose?

How do you compete when the price for the customer is zero? Or is it really zero? The customer pays in attention and time, the most scarce resource we have

Let go of who you are, become what you want to be

Wisdom of the day:

People become who they might be when they let go of who they are.

Better to big fish in a small pond

Seth Godin on why large markets often are too big.

clipped from sethgodin.typepad.com Small markets aren’t as sexy, but they’re actually a better place to start.